Lead – Global Strategic Marketing

Job Purpose:

• This role will be responsible for developing and executing the marketing strategy to create brand awareness, drive growth, maintain the company’s market leadership and create consumer pull in the new categories. This role requires a blend of strategic thinking, creativity and leadership to navigate the dynamic landscape and connect with the target audience.

Key Responsibilities:

Strategic Marketing:

• Ideate, explore white space opportunities, GTM & parallelly execute a comprehensive global marketing strategy aligned with the company’s short-term and long-term objectives.
• Evaluate and enhance the brand architecture to ensure clarity, coherence, and alignment with market needs, while establishing a distinct and compelling brand positioning.
• Conduct in-depth market analysis to gain consumer insights, evaluate the gaps and identify potential growth opportunities, competitive advantages, and emerging industry trends.
• Align marketing initiatives with overarching business goals, ensuring cohesion between marketing, Innovation, R&D, new product development and sales functions.

MARCOMM:

• Design and execute impactful communication strategies to establish and reinforce the company’s position as an industry thought leader.
• Create clear, compelling, and tailored messaging for marketing campaigns across diverse communication channels, including press releases, social media, and direct customer interactions.
• Oversee the creation and deployment of high-quality content for trade shows, industry conferences, and webinars to amplify the company’s presence and engagement.
• Ensure all external communications are consistent with the company’s brand identity, values, and long-term strategic goals, fostering trust and credibility among stakeholders.

Brand Development:

• Spearhead the evolution of the brand identity, ensuring a unified and resonant message across global markets.
• Utilize customer insights to identify unmet needs of the market and forge deep connections with target audiences, fostering loyalty and advocacy.
• Lead efforts to enhance brand perception, ensuring alignment with the company’s vision and values.

Digital Marketing:

• Oversee the organization’s digital marketing strategies, including website optimization, SEO, SEM, social media, and email marketing.
• Implement e-commerce marketing initiatives and online advertising campaigns to expand digital footprints.
• Collaborate with PR teams to amplify the company’s innovative solutions and contributions to sustainability and social responsibility.
• Leverage analytics tools to measure campaign performance and refine digital marketing strategies.

Product Marketing:

• Collaborate with the BD, R & D, Sales and product development teams to ensure successful product launches and positioning strategies.
• Develop compelling marketing campaigns to generate demand and highlight product differentiation.
• Ensure alignment between market needs and product offerings through close collaboration with cross-functional teams.

Team Leadership:

• Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, accountability, and collaboration.
• Encourage professional growth within the team, providing opportunities for skill development and career advancement.
• Define clear goals and KPIs for the team, ensuring alignment with the organization’s strategic objectives.

Stakeholder Management:

• Work closely with internal stakeholders, including sales, product development, and R&D teams, to ensure cohesive marketing strategies.
• Manage relationships with external agencies, vendors, and partners to achieve marketing excellence.
• Act as the primary point of contact for key stakeholders to address marketing-related concerns and initiatives.

Performance Management:

• Implement a data-driven approach to measure the effectiveness of marketing initiatives.
• Regularly monitor and analyze marketing performance metrics, adjusting optimize outcomes.
• Manage the marketing budget efficiently, monitor and analyze key performance metrics, optimizing campaigns to achieve higher returns on investment and aligning marketing activities with business objectives.
• Present periodic performance reports and strategic recommendations to senior leadership.

Functional and Behavioral competencies:

• Strategic and Innovative Thinking: Possesses the ability to identify emerging trends, visualize the broader picture, and translate innovative ideas into actionable strategies.
• Project Execution Excellence: Demonstrates a strong capability to successfully lead projects from conceptualization to completion with precision and efficiency.
• Business Acumen and Collaboration: Adept at advising and collaborating with business stakeholders, including senior executives, showcasing sound judgment, and fostering trust to drive impactful marketing initiatives.
• Exceptional Project Management: Exhibits outstanding organizational skills to meet tight deadlines, manage multiple priorities, and deliver flawless execution with meticulous attention to detail.
• Proactive Problem-Solving: A dynamic and collaborative problem-solver with exceptional communication skills, capable of addressing challenges effectively and driving results.
• Learning Agility
• Brand Development Success: Proven track record of building and establishing a strong brand identity and market presence.
• High Energy and Commitment: Displays enthusiasm and resilience in tackling complex and challenging situations within a dynamic organizational environment.
• People Leadership and Team Motivation: Strong leadership qualities with the ability to inspire, mentor, and drive high-performing teams toward achieving organizational goals.
• Analytical and Ethical Leadership: Demonstrates sharp analytical skills, organizational acumen, and an unwavering reputation for honesty and integrity.
• Futuristic Insight: Exhibits foresight and the ability to anticipate and adapt to future market trends, ensuring the organization stays ahead in a competitive landscape.

Qualifications & Experience:

• MBA in Marketing Management preferred.
• 10 to 15 years of experience in strategic marketing roles, preferably within the specialty chemicals, strategy or related industries
• Age – 35 to 42 years
• Expertise in digital marketing platforms, brand management, and global market dynamics.